Case study for entrepreneurship and small business course - 1

For entrepreneurship and small business course - Case Study Example As an innovative entrepreneur, Dave invented the turning bucket that is a signature mark outside many KFC restaurants. Dave was also flexible and self-confident when he specialized in selling hamburger. He was committed with strong drive to achieve when he went on to open hamburger restaurant despite opposition from professional bankers and financial advisers who told him, the market was saturated. He was good planner with organizational skills and strong management skills because how was able to open a chain of hamburgers. He responded to customer’s demand by offering better quality food products and expanding the menu to accommodate customers’ demand. He was willing to listen to customers in order to respond to their needs (Zimmerer, Scarborough, & Wilson, 2008). Dave’s success with the first Wendy restaurant can be attributed to the strong entrepreneurial skills and the ability to listen to customers’ demands and respond to them as quick as possible. Dave was very friendly entrepreneur who consulted bankers and other financial advisers for advice, but often made personal and independent decisions that contributed to the success of the restaurant. Another attribute that contributed to the success of the first restaurant was the specialization. Dave specialized to an area where he was most interested in hence improving quality of the food products. His invention as well provided him with free product hence saving the cost that could be used to buy the rotating bucket sign. This was also attractive to customers who became loyal to the restaurant (Zimmerer, Scarborough, & Wilson, 2008). The statement means that an entrepreneur has to diversify his targets and goals to align with the customers in order to keep their loyalty and meet their demand. Every entrepreneur has his goals for starting a business. He is, therefore, driven by commitment, independence and the ability to achieve the goals (Zimmerer,