Friday, February 28, 2020

Teaching Plan Essay Example | Topics and Well Written Essays - 750 words

Teaching Plan - Essay Example On the other hand, bacterial infection is indicated by a purulent discharge (Gigliotti 354). Allergic conjunctivitis in late childhood and adolescence is considered a symptom of eczema, asthma or rhinitis. Treatment of conjunctivitis starts with identification of the root cause of the infection to ensure that effective medication is administered. In addition , treatment of infants depends on the time the child develops the infection. For instance, if the infection develops within the first 24 hours it is considered to have been caused by chemical reaction with the drugs that were used (Gigliotti 356). Teaching goal The long term goal is to develop awareness among parents to be bale to identify the symptoms early enough and seek medical attention to prevent the negative effects of conjunctivitis. The goal will be achieved by: Seeking medical attention To relieve symptoms and ensure treatment of the infection Ensure that the infant is not at risk of more serious infections Preventing s pread of the disease to other people Preventing the complications associated with conjunctivitis Home remedies Compress the eyelids with cool or warm water for 15 minutes Maintain body hygiene through washing hands and avoiding the sharing face cloths and towels Pharmacological interventions Ensure that drugs are administered effectively depending on the age of the child Advise the parents not to use steroid eye drops because they may cause permanent damage of the infant Bacterial conjunctivitis is treated through topical antibiotic ointment Viral conjunctivitis symptoms can be relieved through saline washes Allergic irritating symptoms can be relieved through saline washes and cool compresses If the symptoms are persistent and severe, oral antihistamines can be administered to the infant Population demography A study to compare the prevalence of conjunctivitis between Asian and White patients was carried out from pediatric records from a health center in the city of Bradford. The p atients chosen for the study had symptoms of chronic conjunctivitis to eliminate the possibility of inclusion of patients suffering from allergic irritations. The study considered medical records of 43 patients, 11 Whites and 24 Asians under the age of four years. The study indicated that conjunctivitis affected 59 of every 100, 000 Asians and 12 of every 100,000 Whites. Although the prevalence in sex in both groups was small, male children were two times more likely to be infected. Two Asian children lost their sight upon developing chronic conjunctivitis. According to Spraul and Lang (23), conjunctivitis is more prevalent in the Asian population as compared to the Whites probably because of environmental and genetic factors. The blindness threat indicates that Asians are more likely to require steroid topical treatment as compared to their white counterparts. Primary care setting Anticipated client outcomes 1. Parents should seek advice on the condition upon noticing conjunctiviti s symptoms on their infants 2. Upon the diagnosis, parents should be aware of the period of treatment and expected changes in the course of treatment 3. Caregivers should adhere to physician's advice on dosage and frequency to ensure medication effectiveness 4. Caregivers should maintain hygiene to avoid contamination of medication tubes and bottles 5. There should be no sharing of eye ointments and medications 6. Measures should be put

Wednesday, February 12, 2020

How Advertising is influenced by Ethics Research Paper

How Advertising is influenced by Ethics - Research Paper Example the literature review below, a comprehensive discussion on the different aspect of ethics and its influence on advertising for healthcare segment has been stated, which will assist the readers in getting a glimpse of the control that ethical advertising has on healthcare segment. 2. Literature Review 2.1 Influence of Ethics in Advertising Advertisements influence the thought process of the people and modify their outlook and behavior for the environment around them and the world. Therefore, moral principles, which are better known to be ethics, should be taught and understood by the advertisers, so that they can positively deliver the message that they intend to transmit. Ethics in advertising involves certain moral principles that have crucial role. The moral principle mainly emphasize on truthfulness, social dignity and responsibility of human beings. Truthfulness or honesty is the first characteristics that every advertisement must possess. Misrepresentation of information or exag geration should be strictly avoided. On the other hand, human dignity should not be harmed through advertisement, through criticism that violates rights or involves discriminations on any grounds. Ethics is just the starting point in advertising. The ethical decisions that are taken by the advertisers are generally complex and it includes steering through a moral maze of contradictory forces. When advertisements are developed by marketers, contradictions are apparent between cost and ethics, strategy and ethics or effectiveness and ethics. It is the obligation of the advertiser or the advertising professional to have an absolute knowledge of the industry standards, so that tactics can be executed without barring the industry norms. In these situations, aspects like personal judgment and... According to a customer, advertising is a way by which marketers can demonstrate about their product and lure them to buy it. However, advertising is not mere a lure game. It goes beyond just showing what is there to be sold. It is a serious business, which might cost lives of customers if not ethically done. In this research paper, the focus was on exploring the influence of ethics in advertising in healthcare marketing. Healthcare marketing involves promoting medicines, healthcare service by hospital and physicians, etc. Ethics is the most significant characteristics in advertising, but in healthcare segment, it is further important because it involves well-being of humans and animals too. Every country has their set of regulations and code of ethics for advertising, marketing or promotion. However, innumerable cases of misrepresentation, unethical practice, exaggeration, false claims, etc reveal that there are loop hole in codes of ethics which are being taken advantage of. There are no restrictions on freedom of speech or expression in any country, but it would be recommended that stricter laws for advertisement selection or broadcasting on television or online platforms.